Google to restrict ad-blocking to paying customers only

Google has finally clarified that they will be restricting ad-blocking in extensions to paying customers of their enterprise services.

This is an unsurprising move from the advertising giant which has previously remotely-deleted ad blocking extensions and software from user’s software and devices. Recently Google has taken the extreme step of blocking all apps from third party devices which has resulted in a court injunction against them.

Source: https://9to5google.com/2019/05/29/chrome-ad-blocking-enterprise-manifest-v3/

Independent Study: Google Duplex uses humans in 75% of their calls

Google’s Duplex is a service which provides an AI voice assistant that calls businesses to make reservations and appointments. Lots of skepticism has been thrown onto it after it’s on-stage demo appeared to have been entirely faked.

Now however an explanation make exist which demonstrates why it is working so well, or perhaps more pointedly, why it isn’t working.

An independent study recently taken has shown that Duplex utilizes humans to speak in 75% of the calls. With it’s back up against a wall, Google has confirmed it does use humans in their calls but insists the rate is 35%.

The study highlights the ongoing debate about AI and whether it is deserving of the hype and investment money it is receiving. It appears that one of the largest tech companies on Earth has produced a call-center for you to outsource your restaurant bookings over the phone under the guise of being a technology-driven, “Artificially Intelligent” solution.

Such scams are common the scene as the technology rarely works as it is sold to clients but businesses need to maintain a veneer of success, competence and most importance: technological edge over their competitors.

It is already starting to sound like the plot to a Silicon Valley episode. I imagine in my head some crazy scheme where the guys have to prove their tech works and instead of actually producing a viable implementation they just heavily-compress all of their client’s data using conventional (and slow) algorithms while keeping uncompressed copies available side by side. They can then show just how quickly they were able to encode and decode everything in milliseconds. Just hoping to fool investors long enough to keep the runway going for them to figure out a real implementation, or to just pivot away once again.

Source: https://www.engadget.com/2019/05/22/google-duplex-is-made-of-people/

Google announces increase of ad-placements on Android Home screens, search and YouTube

Google has announced this month that they will be increasing the placement of advertisements on Android Home screens and YouTube’s recommended videos.

These new ads will be in the form of (static) image galleries which you can scroll through. These kinds of ads will likely be harder to block out, particularly in YouTube’s recommended video list.

Source: https://www.theverge.com/2019/5/14/18623541/google-gallery-discovery-mobile-ads-announced

Google Commences Advertising On Your Home Speakers And Phone

Advertising giant google has now begun a new model: Shouting out random advertisements across the speakers in your house! The Google Home service will now commence shouting out completely random and unrelated advertisements based entirely upon the whims of those who pay google for access to your speakers. Google has begun shouting out advertisements for the 2017 live action film Beauty and the Beast whenever people request their own personal information.

Google has denied that these are advertisements and instead say: “This isn’t an ad; … it invites our partners to be our guest and share their tales”. This is also taking place on people’s android smart phones when users request their own personal information. None of these users have requested information regarding beauty and the beast or any films, they requested an account of their day and google has deemed this trigger action to advertise about completely unrelated products. My sincere apologies, they are not advertising… they are sharing a story with you from their parters…

SOURCE: https://www.engadget.com/2017/03/16/google-home-is-playing-ads-for-beauty-and-the-beast/